Stock Online TraderBulls & Bears Make Money, Pigs Get Slaughtered…Let Us Not Be That Pig…

Gibraltar Industries, Inc. (ROCK) engages in the manufacturing, processing and distribution of residential and commercial building products, and processed metal products for industrial applications.

ROCK is a great example of how when a stock starts reversing, there is no looking back.

I shorted ROCK yesterday at $22.77 when it looked to have peaked and reached overbought levels. ROCK has jumped up 34% in the last month and now due for a pullback/profit taking. This is perfect time for placing a bet on the short side. I was rewarded the very next day. With a drop of -5%. The stock was sold all day long. I did cover today not wanting to lose a perfect gain in 1 day.

ROCK made some big jumps on the upside with heavy volumes especially in the second week of August. However the volume is drying out indicating diminishing interest in buying furthur. RSI also hit 70 pointing to overbought level. Another interesting observation was the merging of the MACD line indicating time for reversal.

R.H. Donnelley Corporation published and distributed print directories that provide local information to consumers. R.H. Donnelley Corporation is a Yellow Pages and online local commercial search company. RHD makes a good short, but not until it has a red day first. Early shorts are getting squeezed. Check the chart to see how once the stock moves into red zone it keeps going down. I except the samething to happen again. Be patient.

VeriFone Holdings, Inc. is a global provider of technology that enables electronic payment transactions and value-added services at the point of sale. The Company’s system solutions consist of point of sale electronic payment devices that run the Company’s and third-party operating systems, security and encryption software and certified payment software, as well as third party, value-added applications. Historically $21 makes a good resistance and failure to break above is a sign to short into. However this time the 200 day moving average is broken. Something that traders strongly considered before trading. Caution !!!

Mediacom Communications Corporation (MCC) is a cable television company serving smaller cities and towns in the United States. The Company provides its customers with an array of products and services, including video services, such as video-on-demand (VOD), high-definition television (HDTV) and digital video recorders (DVR); high-speed data (HSD), also known as high-speed Internet access or cable modem service, and phone service. MCCC has an interesting chart. Back in June MCCC hit $7.70 and dropped back. Recently it reached that level and hung on for while trying to break out of that resistance zone. Eventually it did. Once the resistance was broken it was what traders call break-out. Not a short entry until we see sharp reversal.

Masco Corporation manufactures, distributes and installs home improvement and building products. Masco operates in five segments: Cabinets and Related Products, which includes assembled and ready-to-assemble kitchen and bath cabinets, home office workstations, storage products, bookcases, and kitchen utility products; Plumbing Products, which includes faucets plumbing fittings and valves, showerheads and hand showers, and spas; Installation and Other Services, which includes the sale, installation and distribution of insulation and other building products; Decorative Architectural Products, which includes paints and stains, and door, window and other hardware, and Other Specialty Products, which includes windows, window frame components and patio doors, staple gun tackers, staples and other fastening tools, and hydronic radiators and heat convectors. MAS just crossed over the 200 day moving average. That is always tricky to short into.

Not every stock make a good short. You need to pick the right ones for the right reason.

Elizabeth Arden, Inc. is a global beauty products company with a range of prestige fragrance, skin care and cosmetics brands. RDEN is reaching it resistance point at $21 level. If it cant break it down we go.


Dick’s Sporting Goods, Inc. (Dick’s) is a full-line sporting goods retailer that offers an assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of February 2, 2008, the Company operated 340 Dick’s Sporting Goods stores in 36 states, 79 Golf Galaxy stores in 29 states and 15 Chick’s Sporting Goods stores in California. DKS had some huge spike ups, but its showing less buying interest now. $23 makes a good short entry.

Toll Brothers, Inc. is engaged in designing, building, marketing and arranging finance for single-family detached and attached homes in luxury residential communities. The Company is also involved, directly and through joint ventures, in projects where it is building, or converting existing rental apartment buildings into high-, mid- and low-rise luxury homes. Housing stocks have a long way to go before they bottom. $25-$25.5 level has been strong resistance for TOL and this time it wont be different. Looking to short this one soon.

Empire Resort, Inc. is a holding company for various subsidiaries engaged in the hospitality and gaming industries. Through the Company’s subsidiaries, it owns and operates Monticello Raceway, a harness horseracing facility located in Monticello, New York. At Monticello Raceway, the Company conducts pari-mutual wagering through the running of live harness horse races, the import simulcasting of harness and thoroughbred horse races from racetracks across the country and the export simulcasting of its races to offsite pari-mutual wagering facilities. In addition, it operates more than 1,500 video gaming machines in conjunction with the New York State Lottery at the grandstand of Monticello Gaming and Raceway. NYNY is a crappy stock trying to bounce back. The chart says it all. Once the stock starts reversing it will go down alot. Wait for the first down day to short this one. $4.50 is definitely good entry point to short.

Gibraltar Industries, Inc. engages in the manufacturing, processing and distribution of residential and commercial building products, and processed metal products for industrial applications. The Company operates two segments: building products and processed metal products. Its building products are used by homeowners and builders to provide structural and architectural enhancements for residential and commercial building projects. Extremely overbought and due for reversal. The reversal might not be huge one. Good for scalping.