Google Powers Podcasting Ads Growth
Google powers podcasting ads growthPodcasting advertising revenues are expected to rise five folds in the next five years. That would mean marketers will spend $400 million dollars on podcasts in 2011, which would be only 2% of spending expected this year in the interactive ad market. Analysts expect Google GOOG to develop an audio version [...]
Does Google Really Love MySpace ?
MySpace.com was founded in 2003 and bought in July 2005 by Rupert Murdoch’s News Corp. NWS. For those of you who do not know about MySpace, here is a quick introduction from Wikipedia.org MySpace.com is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos. MySpace [...]
Yahoo And The Panama Buzz !!
The latest buzz around Yahoo YHOO is about their new Ad Ranking System called Panama. Currently Yahoo places a paid ad solely based on the amount you are willing to pay for the keyword, whereas Google GOOG uses both price of the keyword and a quality score to rank the ad. Yahoo is looking to [...]